Digital Marketing vs.Traditional Marketing: Which Is Better Now?
Many small businesses struggle with deciding what kind of marketing they are because their budget will only expand for one or the other, not both. Decision-making decisions are not easy: Which method of marketing will push me the most for my buck? How do I know if my marketing is working or not? Whom should I trust with my marketing? Should I do it myself? The answers may surprise you.
To clarify the terms, use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers, which are placed in the mailbox, ads on both TV and radio and billboards. On the other hand, when a business invests in creating a website, this kind of strategy is called digital marketing, while advertising the brand name through various social media like Facebook, Twitter and YouTube.
You can easily reach your target local audience. For example, placement ads can play in one place: your city or region. Or the mailbox flyer family will go to the selected number of suburbs. The material can be kept. Audiences can have a hard copy of the content of which they can often be read or browsed. It’s easy to understand. It can be easily understood by most people because they already know about such strategies.
The techniques used in this study were eye-tracking and high-resolution EEG brain wave measurements. The three key metrics that were evaluated in the study included cognitive weight (ease of understanding), inspiration (motivation), and meditation (how long was seen on the material).
Direct mail was easy for better testing for mental mail processing and brand mail. according to the report. Direct mail requires 21% less cognitive effort to process than digital media (5.15 vs. 6.37), which states that it is both easy to understand and more memorable. Post-Exposure Memory Test Unknown cognitive load test about the memory encoding capabilities of legitimate mail. When they asked to quote the brand (company name) of an advertisement, 70% more participants in contact with direct mail pieces (75%) compared to digital advertising (44%).
There is the very little talk between used media and customers. It is more about providing information to the public that the brand exists with the hope of these protected people. Print or radio ads can be very expensive. Printing material can be expensive and you have to rent to distribute to the people. The results of this marketing strategy can be easily measured. Which campaign was successful?
You can target local audiences, but also an international. In addition, you can create a campaign for demographic campaigns of specific audiences like gender, location, age, and interests. This means that your campaign will be more effective.
Your audience can choose how they want to get your content. While one person likes to read a blog post, another person likes to watch YouTube videos. Traditional marketing does not like viewers. Most people hate to get a sale flyer in their mailbox or make phone calls at an inconvenient time on those things which they do not have an interest in. Online people get the option to opt out or opt out in communication and it is often relevant because they were searching for the first place. Do not underestimate the power of market segmentation and analogue marketing.
It is possible to interact with your audience with the use of social media networks. In fact, negotiation is encouraged. Traditional marketing methods do not allow the contact of the audience. You can encourage your prospects, customers and followers to take action, visit your website, read about your products and services, rate them, buy them, and provide feedback that appears in your market.
Digital marketing is cost-effective. However, some online advertisements invest in advertisements; However, the cost is still cheaper than conventional marketing. Data and results are easily recorded. With the insights tool provided by Google Analytics and most of the social media channels, you can check your campaigns at any time. Unlike traditional marketing methods, you can see in real-time what’s working online for your business and you can adapt very quickly to improve your results.
Well, we would recommend both of them. Obviously, we are passionate about digital marketing because we know it works. But we also use traditional marketing materials.
Some of the important conclusions were:
• Physical content for the brain is more “real”. It means and a place. It is better connected to memory because it is connected to its local memory network.
• Physical content involves more emotional processing, which is important for memory and brand associations.
• Physical materials have generated more brain reactions associated with internal emotions, which suggest more “internalization” of ads.
Our traditional marketing methods support our digital marketing efforts. Both do not work in exclusion from each other. But we only use hard copy marketing materials to strengthen relationships with contacts, referral partners, or clients. We do not invest in television or radio commercials, for example, but we will give a brochure to someone who is interested in our services.
Instead of doing all or nothing, it seems that a multi-channel approach that provides the unique benefits of paper with the ease and convenience of the digital will perform best.
Originally published at www.santoshmainali.com.